CASE STUDIES

The Delta Dental Smile Cam

Delta Dental was looking for a unique promotion to enhance their name in the community and a way to reach business, union, and municipal decision-makers while in a relaxed setting. We created the Delta Dental Smile Cam promotion at the Freedom Hill Amphitheatre in Sterling Heights, Michigan.

Freedom Hill hosts many season ticket holder and corporate sponsor events in the Hillside Club before each event. Most of their guests are decision-makers in businesses, municipalities, and trade unions. In addition, if the Band or Artist allows for a meet & greet, the people that are invited backstage are typically the season ticket holder and sponsors and their important guests.

At each concert, a photographer would take pictures of the guests, entertainers, and backstage meet and greets. These pictures were posted on the Freedom Hill website for viewing the next day. Guests were given a specially designed Delta Dental Smile Cam Card with information on how to download their free picture and receive valuable information from Delta Dental. We also installed a Freedom Hill/Delta Dental logo backdrop for photos taken backstage during meet & greets. When at the website, guests were required to answer a few survey questions before downloading their picture. Delta Dental was able to obtain valuable data and provide a treasured memory for the guests of Freedom Hill and the community. It was a Win-Win promotion for all.

Delta is now using the Delta Dental Smile Cam concept at Comerica Park, Ford Field, and other sponsored venues. In fact, Delta Dental competitors have been using the Smile Cam idea at their events.

Park*It. A Free Family Fun Night in the Park.

Park*it was created to provide an event that targeted a specific demographic audience, and had a community outreach element built into it.

Park*It was designed specifically with the sponsors and parks and recreation departments in mind. Each of our family fun nights featured live music, kid’s activities, a Spongebob character, sponsor giveaways, followed by a family Movie under the Stars!

In 2009, we visited 10 different cities while providing the community and city parks with free quality family programming, a professionally produced live event, and our sponsors loved the complete set-up and tear-down by our Park*It staff. In addition, we collected valuable data which was then supplied to our sponsors at the Tour’s end.

In 2010, we toured 30 cities across Macomb, Oakland and Wayne Counties. Park It provides sponsors with an opportunity to reach their customers in a one-on-one situation in a relaxed setting.

Our goal is to provide free quality family programming to area residents and communities, while targeting a specific demographic audience for our sponsors! Mission Accomplished!